Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

A/B testing has become a popular way to evaluate everything from website design to online offers to product descriptions. But many managers don’t design these experiments carefully, relying on ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Segment your audience to understand nuanced behaviors, and tailor A/B tests accordingly for more accurate insights. Ensure A/B tests run for a sufficient duration to capture meaningful data. Rushing ...

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

New offering makes Nosto the first personalization solution to provide actionable merchandising insights that show which products and brands drive better outcomes NEW YORK, Oct. 1, 2019 – Nosto, a ...