The Australian Financial Review is going for audience quality over quantity with its first television campaign in over 15 years, unveiling a new brand identity: “It’s Not For Everyone.”Released today, ...

Non-readers were shocked to hear they aren't successful. In completely unrelated news, readership rose exponentially.

Since the acquisition by new ownership and the appointment of new leadership in February 2024, AFR has accelerated efforts to enhance the mortgage experience for brokers and borrowers. With expanded ...