Today, Google announced the release of what are dubbed “upgraded URLs” for AdWords advertisers that use tracking parameters. Upgraded URLs have been in beta for API users for months and are now ...

Facebook has figured something out: a lot of times, folks don’t want to leave their platform. As users spend more time in their News Feed, and Facebook continues to expand into new areas, it opens up ...

Pixel Dust. iFrame Rodeos. Engagement Barracuda. Beer Money. Whatever you (or we) want to call them, ads play a vital role in allowing online publishers to deliver quality content to its users for ...