As the Q4 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the advertising software industry, including LiveRamp (NYSE:RAMP) and its peers. The ...

I often hear the following: “My board is concerned we’re giving up value by not investing in our own advertising technology.” The idea that proprietary ad tech should add value — like other ...

Publisher revenue is headed for a steep decline due to ad-blocking software in 2024, as revenue is estimated to fall by as much as $54 billion in the coming year. According to a recent report from ...