Event-based tracking. Event-based tracking with Google Analytics 4 reveals user behavior across websites and apps, providing better insights into customer journeys. Conversion and engagement. Key ...

Key performance indicators (KPIs) measure how effective your company is at achieving its goals. Learn how to find the right ...

In an era defined by data and precision, you need more effective methods to unlock the potential that each employee possesses. Performance analytics can help. The Fast Company Executive Board is a ...

Your website may look just the way you want, but how can you tell if it’s working the way it should? All your marketing efforts really hinge on the performance of ...

The mobile app market has never been more competitive. With millions of apps fighting for visibility across the App Store and ...

Clare Martorana delivers remarks at the 2023 FedScoop 50 awards reception. (FedScoop) The Office of Management and Budget is building analytics tools to track agencies’ use of the U.S. web design ...

You track student performance in Blackboard Ultra using built-in Course Analytics for engagement overview (activity, grades, time in course) and Progress Tracking for detailed content completion ...

If they have the right software tools, it’s likely that your team of HR professionals is tracking lots of valuable metrics, like time-to-hire and turnover rate. Those are important, but as an HR ...

Overview:  Predictive analytics is about action, not just forecasts. The best platforms explain trends and guide what to do ...