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The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY David Partain Although ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Marketers know the frustration of getting a growth target from finance and your board, and being asked to build your marketing plans around it. You have to try to color inside already fixed lines to ...

Developing a marketing strategy as part of your overall business plan helps you focus on how you will sell your products or services. However, your goals, and how you intend to reach them, may change ...

The new year is already in full swing. You've got vendors to manage, campaigns to push through creative, and end-of-month reports to run. But as the first months of the year come to a close, you feel ...

credit: iStockphoto/Vitaliy Yatskin I was asked recently to evaluate a so-called “marketing opportunity” for a client. It concerned a proposal from a company that sells billboard signage. The client ...

Opinions expressed by Entrepreneur contributors are their own. Now that you’ve outlined both your business and marketing objectives for the year, it’s time to get to work writing your business plan.

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

The following excerpt is from Robert W. Bly’s book The Marketing Plan Handbook. Buy it now from Amazon | Barnes & Noble | iTunes When planning out your business’s marketing strategies, remember that a ...