Kannauj’s attar and rose water industry continues its traditional distillation practices, supported by ODOP and growing domestic demand.

Hyderabad's centuries-old attar industry thrives as customers seek authentic, natural, and alcohol-free fragrances. Valued for cultural significance, these traditional perfumes are now blending ...

Even the word for it is beautiful — petrichor, the fragrance of the first rain. Songs have been sung and poems written about it. But did you know you could get it in a bottle? Mitti attar is made ...

In India’s state of Uttar Pradesh, the village of Kannauj lies a dusty four-hour drive east of the Taj Mahal, the white-marbled wonder built by the Mughal emperor Shah Jahan in memory of his third and ...

A walk around the chaotic streets of Charminar especially during the month of Ramzan is always a revelation. Numerous old shops stand shoulder to shoulder. Tucked in corners are a few small shops ...

Hyderabad: With the holy month of Ramzan around the corner, sale of perfumes/ attars has shot up. Most Muslims prefer attar to synthetic perfumes since it doesn’t contain alcohol. Mr Md. Haroon, a ...

The first drops of rain on parched earth can give you a high. Which is how the- mitti ki sondhi sondhi khushboo- came to be used for the typical smell of the earth at the time of first rains of ...

Using an ancient technique, Indian perfumers recreate the earthy aroma of a monsoon’s first rains. Years ago, an Indian acquaintance told me of a particularly special perfume, one that is a ...