It’s been a dramatic last 10 years for B2B sales teams. What worked a decade ago now makes modern buyers run for the hills. B2B sales cycles have changed. Salespeople and buyers have a new ...

When the COVID-19 pandemic first began, the immediate focus for most companies was to ensure the health, safety, and well-being of their customers, partners, and employees. For sales, business ...

Once a trend leveraged primarily by B2C organizations, social selling has grown into a tactic that is helping B2B marketers and sales people with their lead prospecting, nurturing and qualification ...

Shorter B2B buying cycles are putting pressure on sales teams to respond quickly, revealing the growing gap between modern ...

With so much to read on the internet, it can be especially difficult for B2B brands to create content that cuts through the noise and generates leads. A recent eMarketer report found among the 86 ...

As a business-to-business (B2B) marketer, you need a well-structured B2B multichannel funnel strategy. This will help you attract new customers, generate leads, and land sales. Without a full-funnel ...

Susan LaPlante-Dube is a Principal at Precision Marketing Group, a B2B marketing agency focused on helping clients drive revenue. To continue reading this content ...

Three out of four B2B companies take four months or longer to close a sale with new customers, according to data from CSO Insights (via Marketing Charts). A primary reason I see for this is that the ...

Opinions expressed by Entrepreneur contributors are their own. It’s easy for sales teams to focus on small businesses. There are plenty to pitch, and they’re less intimidating to approach than large ...

Go-to-market isn't "marketing" — it's the process of achieving product-market fit. Start-ups and seasoned marketers alike make the mistake of thinking that go-to-market is "marketing." When in fact, ...

As marketers, we all understand how powerful brand advocates are. The persuasion power of a client who’s paying to use your services -- not someone who is being paid to say nice things about your ...