The terms business to business (B2B) and business to consumer (B2C) will eventually die out as marketers shift from focusing on the target audience, to the actual overall experience, according to ...

Have you ever wondered if social platforms are eavesdropping on your conversations and micro-targeting advertisements about things that you have never searched online, but recently talked aloud to a ...

Adobe recently published a report detailing the findings of a survey Marketo conducted of 1,215 marketers and B2B buyers in the UK, France, and Germany. The findings reveal that European business ...

The Internet has completely reshaped customer relationships. The transformation began with the dot-com boom, which spawned a new type of company whose entire business model was predicated on Web ...

Corporate social networking ... channel communities ... enterprise social software applications -- the business of business has entered the Web 2.0 world, and there's no going back. Part 1 of this ...

The old jibes about B2B standing for ‘boring to boring’ still get dusted off at regular intervals by B2C devotees. Notions that database marketing lacks emotion, creativity, experience and personality ...

Rikant Pittie, Co-founder, EaseMyTrip explains how investing in a robust tech infrastructure and an expert in-house tech team have been pivotal to the company’s success. Pittie elaborates how timely ...