Add Yahoo as a preferred source to see more of our stories on Google. Photography by Rachel Pickus Pashun George and her sister grew up scratching their mother’s back before bed. Now, they charge $130 ...

A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. "I think it's a very weird thing," Tomi Lahren said on ...

Add Yahoo as a preferred source to see more of our stories on Google. Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying ...

Do you remember the serenity and comfort you felt as a child when your mother scratched your back until your consciousness waned away? Well, a Hollywood-based family found a way to monetize that ...

There is actual science behind the bliss. In most desi households, back scratching is less of a favour and more of a duty. Someone is always calling out from the sofa, the bed, or mid-TV episode, ...

Move over, massages. There’s a new self-care routine in town, and if anyone needs it, it’s Deco’s Alex Miranda. He threw out his back throwing back margaritas for Cinco de Mayo. Doctors said it’ll ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. No matter how flexible you think you are, sometimes it’s ...