A resilient data strategy must treat unstructured content not as archival noise but as a primary input into the enterprise knowledge base that fuels AI-driven operations.

BMC, a leader in IT software solutions for the digital enterprise, announced an expanded Big Data strategy to automate, accelerate and secure enterprise-class Hadoop® environments, enabling ...

In this special guest feature, Piyush Jain, Founder and CEO of Simpalm, discusses the many ways in which Big Data has positively influenced the manufacturing industry. Simpalm is a mobile app ...

Data has taken a new position in the spotlight as the most important part of using AI. If the organization is using corrupt data, insights will vary wildly, and misinformation can damage the company’s ...

As businesses continue to harness Big Data to drive innovation, customer engagement and operational efficiency, they increasingly find themselves walking a tightrope between data utility and user ...

Let’s be honest—today’s businesses are drowning in data but starving for actionable insights. Having navigated the complexities of marketing analytics, I’ve seen firsthand how organizations struggle ...

Under whose jurisdiction is big data strategy and usage: the chief information officer, or the chief marketing officer? Whereas the chief marketing officer oversees business aspects that can become ...