The charm of blue moon ice cream doesn't end with its whimsical name and vibrant color; the flavor has been steeped in mystery since its contested origins. Some say it was invented in Milwaukee in the ...

Wisconsin has 46 licensed ice cream plants — and several produce a statewide favorite: Blue Moon. Known more for its distinctive color rather than the almond flavor notes found in most variations of ...

Perusing the ice cream aisle at the grocery store can sometimes feel like an Olympic sport: Today’s freezer cases are crammed with competing brands, all jockeying for attention. Not only do you have ...