What makes you pick up a book you’ve never heard of? Is it the title, the author’s name, or the promise of an intriguing story? More often than not, it’s the cover—a single image that has the power to ...

For Reed, Second Hand isn’t simply a nostalgic trip down memory lane. The unearthing of analog book covers offers an opportunity to give lesser known, but brilliantly executed, designs their due. He ...

Forbes contributors publish independent expert analyses and insights. I write about the future of books and the business of storytelling. This article is more than 6 years old. Hiring a general ...