Toronto – A new book, Behavioral Science in the Wild, helps managers understand how best to incorporate key research findings and to apply them to business or policy problems. Featuring contributions ...

Boston University professor of marketing relates behavioral science findings to the world of business. Nina Mazar believes the field of behavioral science has much to offer organizations as they seek ...

Businesses seeking to improve their products and processes can learn a lot from the field of behavioral science. That’s the message Nina Mazar, professor of marketing at Boston University Questrom ...

Behavioral science describes the study of human behavior through the use of systematic experimentation and observation. Behavioral scientists study when and why individuals engage in specific ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...