QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

If, like me, you're currently in your Pilates Princess era, you need to know about the best Pilates apps. These little digital treasures allow us to access hundreds - if not thousands - of Pilates ...

This post originally appeared on Sinch. Everyone is different and so are your users and customers. More and more apps are starting to use psychology in their attempt to boost app engagement and ...

Are you suffering from productivity app overload? Find out why it's time to delete productivity apps and simplify your system.

Mastering short-form content is crucial for your app’s growth. Here are five ways you can leverage it to get more app downloads. In-depth audience analysis and engagement are key to creating relevant ...

Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company’s platform. The move is intended to help developers and advertisers have a ...