Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. In the bustling marketplace, a brand's name often serves as the first ...

Those names don’t just sneak into our sentences; they stick in our minds, and roll off the tips of our tongues. Still, there is more to a great name than its just being memorable. A great name needs ...

Along with other brand elements that include URLs, logos , symbols, slogans, characters, jingles and some packaging features, brand names are trademarkable devices that help to identify and ...

Annika Abell does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond their ...

Due to the sheer volume of new businesses and products emerging year after year, finding a snappy name for your company or brand that has not already been snapped up has become difficult. Related: How ...

Choosing a great name for your company is much trickier than most founders first believe. The best brand names wander into our subconscious, unnoticed. They assimilate smoothly into different parts of ...