Conversions are one of the most important elements of your advertising campaigns—they’re the reason you launch a campaign. Conversions can be a purchase, a subscription, a follow, a registration, a ...

The 5 Best Call Tracking Software (Low Spend, High Return) Your email has been sent Giving attribution to the marketing channels that bring in callers is a must for maximizing ROI. Call tracking ...

This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...

Businesses still rely on phone calls to drive higher conversion rates, better profit margins and stronger customer relationships. However, the difficulty lies in effectively linking these positive ...

One of the biggest areas of contention in enterprise PPC advertising is conversion tracking efficacy. This is in part due to how difficult it is to get approvals, make changes to your sites, and ...

Duplicate conversions are one of the most overlooked – and most damaging – problems in conversion tracking. If your reporting inflates the number of conversions, your performance strategy is based on ...

Pay-per-click (PPC) tracking helps you understand and measure the performance of your PPC marketing campaigns. You can run PPC ads across various platforms. Like Google Ads, Bing Ads, and social media ...