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The practical application of a theory or idea is the most effective way of demonstrating its usefulness. Case studies allow for the dissection of practical applications to uncover the thinking that ...

A series of Perspective articles that highlight the importance of social concepts and social context in clinical medicine. The series uses discussions of real clinical cases to translate theories and ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...