Say the word ‘channel’ to a marketer and they’ll almost certainly think SEO, PPC, email and many other digital media channels. But, to the rest of the business outside of marketing, the word ‘channel’ ...
The recent Best Practice Briefing on Channel Partner Marketing provided invaluable insights into optimizing channel partnerships for organizational growth. This concise session delved into the ...
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What is channel management?
Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...
Rather than positioning itself as a stand-alone tool, TikTok is extending its presence through the marketing platforms that ...
The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital shortcut to market access, credibility, and sales infrastructure. Previously, ...
Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. Leadership Trust member Melissa Lackey shares key steps ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...
In an era of declining ad spending, companies are seeking more cost-effective ways to drive sales. Co-op marketing is a recession-proof advertising option that is mutually beneficial to retailers and ...
The CEO Track will take place as part of Channel Partners Conference & Expo scheduled for April 13 -- 16 at The Venetian Convention and Expo Center in Las Vegas, bringing senior industry leaders ...
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