Cheetos continues to embrace fan submissions of the interesting shapes that its product can take, driving brand engagement, earned media and potentially sales. This time, the brand is rewarding the ...

Think you spotted Donald Trump’s comb-over in this morning’s cereal? Frito-Lay’s latest consumer-engagement contest may be up your alley. Cheetos’ fans are being encouraged to submit photos of ...

Spotting shapes in the clouds may have been your favorite childhood pastime, but apparently the same fun can be had with a bag of Cheetos. Yes, people are spotting weird shapes in Cheetos. And ...

If you were looking for any more reason to chow down on a big bag of Cheetos, how does thousands of dollars sound? That’s what Frito-Lay is offering customers who find the most unique-shaped snacks in ...

Who needs a Rorschach test when you can find meaning by pawing through a bag of Cheetos? Frito-Lay is freshening up the brand’s made-of-weird-shapes heritage with advertising for a new ...