The ADA Finds Colgate® Optic White® Advanced Sparkling White® Toothpaste Safe and Effective to Whiten Teeth - Going Beyond Surface Stains, to Deeply Whiten, Unlike Ordinary Toothpaste. NEW YORK, Jan.
Consumers are being fooled into paying over the odds for toothpastes which display words like “advanced-whitening”, “multi-action” and “micro-cleaning crystals”, when really they do nothing more than ...
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