This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...

Choosing the right toothpaste is an essential part of oral hygiene, but the process can be confusing. All toothpastes clean teeth, but you may also need to address concerns like reducing sensitivity, ...