Color Wow founder and chief executive officer Gail Federici is setting her sights on a new hair type. The brand is debuting its first collection targeting curls. Dubbed Curl Wow, it includes five ...

Over the past few years, I’ve noticed it a steep incline in the number of hair brands that predominantly created products for straight hair turn their hand to curly hair launches. It then always goes ...

Which Color Wow product is best? Color Wow is a hair care brand founded by Gail Federici in 2013. Because color-treated hair is more susceptible to damage, the brand offers products that target and ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." After rounding up honest reviews and before-and-after photos from each of the editors who tested, it’s ...

Color Wow continues to pop up on social feeds thanks to its impressive hair transformations. With more than 40 years of experience in the haircare industry, the brand’s founder, Gail Federici, has ...

Shoppers Say: "Wow for wow! This product increases the volume of my thin hair like magic. Very easy to use. Love it!!" Whether you're covering grown-out roots, adding fullness to your hair, or filling ...

We may earn commission from links on this page, but we only recommend products we love. Promise. After rounding up honest reviews and before-and-after photos from each of the editors who tested, it’s ...