When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

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The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ...

Frequent-flyer programs are becoming one of the most prized assets in aviation. Loyalty programs are now indispensable to some airlines, generating healthy profits in good times and blunting losses in ...

Question of the day: How do you navigate the world of loyalty programs, reward systems, membership programs and subscriptions? How can you choose (besides a coin toss)? Is there even any significant ...

American Airlines announced the introduction of a new business loyalty program, dubbed AAdvantage Business. As part of the program, eligible companies and their travelers will earn AAdvantage miles ...

American Airlines has developed a new corporate loyalty program geared toward small and midsize companies, the carrier announced Monday. Dubbed AAdvantage Business, it allows both eligible enterprises ...

Wingstop is developing the fast-casual chain’s first digital loyalty program, CEO Michael Skipworth said during the company’s earnings call Tuesday. Club Wingstop would be a natural extension of the ...

DUBLIN--(BUSINESS WIRE)--The "China Loyalty Programs Market Intelligence and Future Growth Dynamics - 50+ KPIs on Loyalty Programs Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, ...