Opinions expressed by Digital Journal contributors are their own. The digital gift card industry has experienced tremendous growth over the past few years, driven by increasing consumer demand for ...

Here’s how smart providers will ride the wave by pleasing customers. The gift card industry has significantly transformed over the past decade. With our modern world becoming more and more digital, ...

To differentiate themselves in a highly competitive market, rewards and recognition providers that serve employers must offer more than just the traditional benefits, which are now table stakes.

Gift cards have been a mainstay in the traditional retail industry since their inception in the 30s, first introduced as ‘gift certificates’. They become the reliable go-to grab at the checkout ...