Over the past several years, the rebranding of many ad agencies has left us awash in “positioning” firms. More and more shops began recasting themselves as “purpose-driven” or “socially conscious” or ...

At the new ad agency Ability Machine in Nashville, creatives have access to a full suite of tools ranging from podcasting and photography studios to lighting equipment and design software. They also ...

Running a creative agency is something Spire had dreamed of since she was a child. Her grandfather — who had worked on Madison Avenue in New York City, the epicenter of the ad industry — began ...

Behind the mystery of Liquid Death’s Olympics ad—why brands embrace AI skepticism An AI-generated Liquid Death ad has puzzled viewers for leaving zero trace of its existence online. Rosewood Creative ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...

Agency teams are under pressure to move faster, deliver sharper work and manage a growing mix of AI-enabled tasks—all without losing strategic rigor or creative edge. As GPT models become more capable ...

This is read by an automated voice. Please report any issues or inconsistencies here. From major campaigns to the upcoming big game, advertising agencies are at the forefront of many major multimedia ...

Alex Cooper has a hit podcast, a media network, a $100 million deal with Sirius and a line of hydration drinks. Now she has an advertising agency to her name, too. The podcaster who rose to fame ...

If you are an aspiring entrepreneur with a background in digital marketing, communications or creative design, launching an advertising agency can be a high-potential path to business ownership. You ...

The Water Sports Foundation (WSF) has partnered with a new creative agency to elevate its long-running boating safety ...