Spotify is betting loyalty beats virality. Earlier payouts, easier distribution, and new video sponsorship tools reveal the ...

Spotify is expanding its monetization program for creators and introducing new tools for video podcasters, as it aims to ...

Fox is leaning into the creator economy, launching a digital division to court creators and develop next-generation content ...

Fox Entertainment has launched Fox Creator Studios, a digital-first division aiming to develop new formats, IP and talent by ...

Google Ads upgraded Creator Partnerships with new creator search and management tools, making it easier to manage YouTube ...

More than 25 different panels and events related to the entertainment industry are on the schedule in Las Vegas, focusing on ...

TheWrap consulted several creator industry experts and asked them to predict what's ahead for 2026. Here's what they said.

Netflix’s "Stranger Things" creators defend Will Byers’ coming-out scene after it was review-bombed, calling it key to ...

At CES 2026, media and tech leaders explain how creators are disrupting Hollywood and driving reshaping the talent pipeline.

YouTube stars now reach as much people as legacy media — and they’re poaching some of the top players to grow even bigger. By Alex Weprin Senior Editor In the shadow of the Disney and Warner Bros.

Executive producer Justin Marks told Wired that if Season 1 was “an unexpected success,” then Season 2 is “an experiment in ...

The top digital creators are no longer outliers in the entertainment industry — they are building empires that mimic the traditional Hollywood system. (Christopher Smith for TheWrap) Brandon Stewart ...