Historically for communications service providers (CSPs), whoever had control of the customer data within the company held the keys to the kingdom. Naturally, this led to everyone from the back office ...

Imagine a customer interacting with your mobile app on a smartphone. She completes tasks and unlocks a rewards discount. The next day, sitting at her home desktop, she visits your website, and, voila!

While the concept of the “360-degree view of the customer” has been around for years now, it still tends to be ill-defined in most enterprises, even for those actively pursuing and investing in these ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Master Data Management is a practice adopted when a company really gets serious about making use of its data. Based on recent trends and some emerging analyst research, it seems that when companies ...

We are passionate about customer success and that’s one of many reasons we’re honored to be named a Gartner Peer Insights Customers’ Choice for Master Data Management. Vendors placed in the ...