The power of marketing is real, and it can move markets and shape industries, but its impact is only as durable as the performance behind it.

ActionIQ, an enterprise customer data platform (CDP), on Wednesday released its first CX IQ Index, with findings from a survey measuring the state of customer experience (CX) from the perspective of ...

Think you have a successful CX strategy in place? Your customers might not agree. Learn exactly what the CX perception gap is and what causes it. Customers and organizations have widely different ...

In today’s fiercely competitive retail environment, effectively managing price perception is crucial to customer satisfaction. In an era where consumers are more informed and more selective than ever, ...

According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one. For instance, ...