We have sounded a red alert, and will soon become the second biggest: Mohit Malhotra CEO, Dabur India Image: Amit Verma[br]The red flag was raised in 2001. ‘Your rival will bleed you to death’ was the ...

‘Your rival will bleed you to death’ - a global consultancy firm that Dabur hired had warned the company in 2001. Dabur was only trying to identify the future pillars of growth. The chyawanprash-maker ...

‘Give me Red’ was the advertising slogan of a battery manufacturer in the 90s. No reason why one should hear that echo at the Ghaziabad headquarters of Dabur India—a maker of edible things like honey, ...

In a full-page advertisement published in The Times of India, Dabur Red toothpaste positioned itself as “The Swadeshi Choice,” emphasizing its identity as a product “Made in India. For Indians.” The ...

Dabur India Ltd has come up with #SabkoChabaJaenge, a digital first campaign to promote its brand Red Toothpaste, during the 2019 Cricket World Cup. The campaign kicked off with a creative designed ...

The launch campaign conceptualised by Ogilvy India aims to target Genz and Millennials and emphasise the importance of personal hygiene and oral hygiene. Abhishek Jugran, Vice-President – Marketing, ...

The long-standing battle between Dabur India and Patanjali Ayurved over toothpaste packaging has escalated, with the Delhi High Court being informed on August 1 that efforts at resolving the dispute ...

Partnering with the Office of the Indian High Commission, Lagos, on occasion of the 6th Ayurveda Day (November 2nd, 2021), African Consumer Care Ltd, a subsidiary of Dabur International Ltd today ...

Dabur India is aggressively reshaping its oral care strategy as the company plans to launch three new products by the end of this year in the segment. The segment, according to Nielsen stands at Rs ...

New Delhi: Dabur Red Paste, the Ayurvedic toothpaste brand, has launched #SwitchToFluorideFree campaign on World Oral Health Day. The month-long campaign aims to start a dialogue and sensitise the ...