The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...

A preview of the highly anticipated revamp of Nielsen's national TV measurement Big Data + panel service -- a combination of Nielsen's existing panel data plus data from streamers/pay TV distributors ...

NEW YORK — With the start of the broadcast and football seasons this month, Nielsen is excitedly ready to provide the industry data based on enhanced Big Data + Panel methodology. For Nielsen, it is ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement combines ...

The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...

Nielsen has received accreditation for its Big Data + Panel National TV measurement from the Media Rating Council (MRC), per a press release, potentially re-entrenching the longtime force in TV ...

It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it ...

Nielsen will phase out the sale of its panels-only measurement solutions by the end of the year, and instead push customers ...