Marketers don't lack data, they lack insights. Marketing leaders have no shortages of applications to support their marketing initiatives today. Scott Brinker, VP platform ecosystem at HubSpot and the ...

Growing up, did you ever wonder how many chairs you’d have to stack to reach the sky? No? I guess that’s just me then. As a child, I always asked a lot of “how many/much” questions. Some were ...

DataAlly, an AI-powered marketing analytics platform, has announced the launch of the beta testing phase of its platform, which focuses entirely on Facebook ad creative performance. This cutting-edge ...

Alex Song is the CEO and founder of Proxima, a data science company that helps brands better reach consumers across all major platforms. The advertising industry is widely known for its creativity. It ...

Data played a big role in creating House of Cards, but can it take all the credit? (Photo: Netflix) Courtesy Netflix There’s no doubt creative geniuses are behind our favorite TV shows, but can we ...

Forbes contributors publish independent expert analyses and insights. I write about branding, trends, creativity and disruptive businesses. The term ‘big data’ is used so commonly in research and ...