Rather than spending excess resources in a 'shotgun' approach to marketing, or trying to manufacture all products for all people, commission or conduct a segmentation report to help your management ...

LONDON--(BUSINESS WIRE)--A well-known market intelligence company, Infiniti Research, has announced the completion of its latest article on market segmentation. In this article experts at Infiniti ...

Have you ever seen an ad that was just a little too specific? Maybe the advertisement targeted women with longer-lasting lipstick or men who need multi-blade razors. Perhaps the ad singled out an ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...

Direct marketers have to understand the issues and choices involved in customer segmentation to be able to manage such a project effectively from conception to implementation. Any number of common ...

Hello, my name is Deanna Murray, and I am a director of marketing and strategy at Build Automate in Washington, DC. In this video I am going to talk to you about the four bases for marketing ...

This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here ...

Henry Hoenig has three decades of journalism experience as a news and economics editor in the U.S. and Asia, handling coverage of global commodity markets and Asian equity markets. He previously ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...