Understanding your customers when there’s only a handful isn’t too difficult. But as your company grows and the number of customers expands rapidly, it can be overwhelming to keep up with the change.

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

"Half the money I spend on advertising is wasted; the trouble is I don't know which half." I am sure that most of you have heard this age-old saying from John Wanamaker, which is easily one of the ...

Descriptive Analytics serves as the foundation of data analysis, focusing on understanding historical data and answering the question, “What happened?” By leveraging tools such as dashboards, reports, ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...