During the early years, marketing was only handled by a team of highly-skilled and experienced marketers. Today, representing a brand is no longer limited to marketers alone. Employees, vendors, and ...

Thousands of companies sell products and services through regional or local outlets. These outlets may be branch offices or company-owned retail stores, or they may be related but independent business ...

Through the centralization and automation of messaging, distributed marketing can offer communications without borders. What exactly is distributed marketing? It focuses on enhancing collaboration ...

How can you deal with multiple locations, multiple brands, distributed teams, disparate data sources, branding inconsistency, disjointed workflows—and, as a result, a lousy customer experience and ...