Buying Tesla.com was part of a wider brand-building effort. Musk bought the domain because he understands the power of brandability, discoverability, and memorability. This is a lesson that’s ...

Are exact match domains still valuable? In the past, these domains delivered great rankings and traffic. But do they work today? Read on to learn what an exact match domain is, how Google treats them, ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I’m highlighting a different Google Ads feature, and what you ...

Google’s latest (though probably not final) dismantling of exact match should be fully rolled out now — Google had said it would be completed by the end of October. The change was a regular topic of ...

In the good old days, “exact” meant exact. Then things got fuzzier. Now they’re about to get downright blurry. On Friday afternoon, Google announced another change to the way exact match targeting ...