YouTube continues to dominate online media for content creators, business owners and marketers. With over 2.70 billion people worldwide using the platform monthly and 500 hours of video uploaded every ...

The current pandemic is taking a toll on the way many companies go to market. For others, it has meant a push for already implemented strategies. For all, the current moment is a good one to reflect ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Right now, YouTube marketing has become even more important with all the changes happening in the current digital landscape. What is also important is keeping up with trends and strategies to ensure ...

The solution is creating a strategy that allows your business to focus on multiple channels simultaneously. It’s proven that companies that use a cross-channel marketing strategy are able to retain ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

Supply chains and marketing channels are being redrawn as e-business, consolidation, and integrated supply alter the relationship between manufacturer, distributor and customer. This evolution is much ...

‘We expect Pete to significantly contribute to the evolution of our channel strategies and approaches to help our partners grow their businesses,’ says Nicole Roskill, executive director of global ...