The best animated logos often add a new dimension to a brand identity and help make it even more memorable. Logo animation can range from subtle movements to complex 3D effects, but at either extreme, ...

The best fashion logos tend to stand the test of time, and that's certainly true of the Louis Vuitton logo. The design turns ...

In the fast-paced landscape of marketing, the concept of a brand extends far beyond the visual appeal of logos and names. As founder and chief marketing officer of a content, SEO and inbound agency, I ...

Logos are everywhere. They’re printed on your shirt, stamped on your morning coffee cup, and glued to your phone. We interact ...

Whether you’re launching a new company or looking to refresh an existing one, your logo serves as the foundation of your brand identity. It’s often the first thing people see and the image that sticks ...

SAN ANTONIO (May 23, 2022) – The San Antonio Spurs today announced they are expanding their visual identity to include three new secondary logos. These new marks help broaden the team’s brand with ...

Opinions expressed by Entrepreneur contributors are their own. It is a common misconception that a company’s logo is the same as its brand. Unfortunately, branding and marketing are not that simple.

Within higher education, it can be difficult to develop a truly unique statement that avoids clichés. Descriptive text and/or taglines can also detract from the master brand and sub-brands, adding a ...

Branding might not be your first priority, but neglecting it can hurt your startup. A strong brand identity early on sets the stage for marketing success. Building a strong brand identity early on ...

Building a strong identity for your brand on social media is a crucial part of a modern business strategy, particularly in a landscape dominated by digital interactions and online networking. However, ...

Business branding vs. brand identity. They're not one and the same. Both branding and brand identity work to enhance your business, but how? Let's turn to Seth Godin for help: "A brand is a set of ...

For a long time, B2B brand managers believed that the benefits of sonic identities belonged to B2C companies. Unlike consumers, B2B customers supposedly made decisions based on fact and functionality, ...