For the better part of the existence of modern major corporations, declaring brand purpose was something of a footnote – an idea that took a backseat to the pure pursuit of capital and market ...

Effective leadership requires envisioning the organization as one interconnected system rather than isolated parts.

Learn how an enduring purpose guides a company's principles, values, and goals, shaping its direction for financial and ethical alignment in investment decisions.

A dramatic shift is taking place in industries everywhere: We have left behind a century dominated by increasing efficiency and are now living in an always-changing environment. Operating a business ...

In extraordinary times, a statement of purpose can serve as an organization’s anchor. A clear reminder of a company’s core identity grounds employees, customers, and other stakeholders, who may feel ...

Young employees today have high expectations of doing “purpose-driven work” and seek to understand how their contributions add value to something bigger, significant, and lasting. In other words, ...

Opinions expressed by Entrepreneur contributors are their own. It used to be enough to drive profitability, but modern businesses (and their employees) now require a transcendent higher purpose. This ...

Such disconnects tend to be baked into the creation process. That’s because when they craft a purpose statement, leaders often sidestep critical questions: Does it address a clear customer need or ...

VSP Global, the health-focused vision care leader that serves 1 in 4 people in the U.S., had just undertaken a process to articulate its purpose when the pandemic hit. Was there time to get pensive ...

Peter Greer’s stark warning, “Mission drift is the silent killer of organizations,” underscores the insidious nature of straying from core purpose. This threat looms over both nonprofits and ...

Resilience isn’t just about the plans, processes, and strategies that organizations put in place; it goes to the very heart of the organization itself. Robert Hall explains… With COVID-19 still ...

I received a call from the chief transformation officer of a midsize financial services company. Their company-wide change effort to shift from a product company to a services company was in shambles ...