A seasoned small business and technology writer and educator with more than 20 years of experience, Shweta excels in demystifying complex tech tools and concepts for small businesses. Her work has ...

Keep mission statements under 25 words with strong, specific language. Use action-oriented verbs, avoid generalities and ...

What are the elements of a well-formed mission statement for restaurant brands? While we recently saw Starbucks update its mission statement as part of a multi-faceted organizational transformation, ...

Mission statements help define an organization’s direction and inspire employees to achieve corporate goals. Unfortunately, countless mission statements are meaningless, forgettable and totally ...

Your mission is never about you. It is about what you will cause in the lives of others. This provides an interesting perspective on the value and importance of a corporate mission statement. This ...

Opinions expressed by Entrepreneur contributors are their own. A lot goes into building a company before it ever makes a sale — from brainstorming the idea to developing a business plan and crafting a ...