Users hate the ads, AI is coming, and the social media landscape is getting weird — but Perkins thinks Fandom is poised to survive and thrive. Users hate the ads, AI is coming, and the social media ...
Marketing execs tell us how sports became an indispensable tool for reaching people through fandom. Our Sports Marketing focus is now in full swing, breaking down the biggest marketing opportunities, ...
“Fandom”—the participatory community that grows out of a piece of media—has come to dominate pop culture. Fandom is not simply being a fan of something. Fandom is performing being a fan by creating ...
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