Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic ...
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Inside Meta’s scam economy — leaked documents show 1 in 10 ad dollars tied to fraud and fake offers
Newly uncovered documents show that Meta, the company behind Facebook, Instagram, and WhatsApp, earns huge sums from ads linked to scams and banned products. According to internal reports, the company ...
Anyone who's spent time in digital advertising knows it's a battlefield. For years, we've fought against ads that break the rules, clog up the works with spam or are outright fraudulent. It’s a ...
Meta internally projected late last year that it would earn about 10% of its overall annual revenue – or $16 billion – from running advertising for scams and banned goods, internal company documents ...
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