Young viewers value emotional vulnerability and connection in male characters. They want fewer superheroes and softer ...

Sorry Jason Statham, but Gen Alpha (born 2010-2024/25) and Gen Z (born 1997-2012) are not looking for a Transporter.

CHICAGO (AP) — Trevor McOmber and his 14-year-old son, Tye, share a love for the Chicago Blackhawks. When Trevor was his ...

Center for Scholars & Storytellers at UCLA study finds Gen Z and Gen Alpha want to see caring, affectionate dads and men showing vulnerability in movies and TV, rejecting outdated masculine ...

Millennial and Gen Z parents are introducing their Gen Alpha kids to VHS tapes, landline-style phones, and Barbie dolls.

Kids these days...they talk about their feelings and consider therapy a normal part of healthcare. It's (mostly) all good news.

Consumer companies and investors that only just wrapped their head around Generation Z have another thing coming for them: Gen Alpha.

Gen Z and Gen Alpha have already reshaped culture so much in recent years, some for the better and some for the worse. Such is the lot of every generation in some way, shape, or form. But according to ...

Gen-Z's firm establishment in the workforce, with Gen Alpha close behind, is challenging leaders to rethink how they ...

Depop has hands-down the best design of any resale platform right now. The retail platform eBay is set to acquire fashion ...

People love naming things, even themselves! Every wave of kids, teens, adults, and even the eternally mysterious category known as “the olds” has been labeled over the years. From baby boomers to ...