Geofencing is a widely misunderstood yet powerful tool for legal marketing. It’s been gaining traction in recent years, and many firms have questions about how to successfully implement geofencing.

The healthcare industry got a loud introduction to geofencing marketing recently. The headlines were driven by a law firm targeting individuals going to an emergency room. In particular, the ads ...

Much of the litigation over geofencing has been under the Fourth Amendment in criminal cases, and there has been a lot of it. See, e.g., Certiorari Petition to U.S. Supreme Court in 4th Circuit ...

Some in the multifamily industry may have once had doubts about geofencing’s potential in targeting prospective renters. But fewer and fewer companies remain on the fence about the technology’s ...

You may have heard of geofencing by now – but what is it, and how can your organisation benefit from the technique? Let’s take a look at some of the key vendors and why it might be useful for your ...

Geofencing technology is revolutionizing how businesses engage with customers, manage operations, and ensure security in 2024. Companies can activate location-specific actions and strategies by ...

During COVID-19, limiting interactions with others is essential to mitigating the spread of disease. States currently have varying limits and suggestions for safety measures, but social distancing ...

Did you know TNW Conference has a track fully dedicated to exploring how technology will shape the ever-evolving marketing landscape this year? Check out the full ‘Rebrand‘ program here. Geofencing — ...