Memorable taglines have long been defining elements of modern brands. A great tagline communicates brand promise in just a few words, serving as a valuable shorthand for all that the product or ...

As you know only too well, in the world of small businesses, standing out is key. Actually, needing to stand out is not even an issue, it is a given. No, instead the issue is: How can you stand out?

The movie tagline is one of those enduring features of the film industry that nevertheless now feels like something of a lost art form. Their purpose was simple: To grab the attention in a pithy ...

"Melts in your mouth, not in your hands." "You're in good hands." "The king of beers." Memorable taglines like these aren't created in an instant. Though they sound simple, chances are people spent ...

Robert J. Smith, BBA, MBA, MFA, Ph.D., is a business consultant and founder of Robert J. Smith Productions and Smith Profits. • They beat him...they broke him...they betrayed him...but they could not ...

Advertising is the medium by which companies promote their products or services to a target audience. The goal is to entice the buyer to purchase the item. With so many advertisers competing for the ...

Writing in her "Slash Marketing" blog, Julie Roehm mulls over the news that Chevrolet is ditching the "An American Revolution" tagline it introduced in 2003 on Dick Clark's "Rockin' New Year's Eve" ...

Taglines position your brand. They are a few descriptive words that set your business apart from the competition and arouse consumer interest. Exceptional taglines can remind potential customers about ...