Republicans are good at logos. In the great debates about almost every issue, conservatives have the facts on their side. The problem is that large segments of humanity are moved far more by ethos and ...

One of Ronald Reagan’s many claims to fame was being known as “The Great Communicator.” The 40th president of the United States had the skill of knowing the mood of the nation and speaking directly to ...

Political leaders rely on the observed audience responses in TV broadcasts to communicate and sustain the perception of effective leadership.