Matcha—the shade-grown, powdered green tea that dates back centuries to traditional Japan tea ceremonies—is seemingly everywhere. It’s the only tea in which one drinks the whole leaf, and thanks to a ...

While cherry blossoms mark the arrival of spring, tea lovers look forward to fresh shincha (new tea) on the shelves. The first tea harvest of the year, shincha is widely advertised from the ...

YAME, Fukuoka Prefecture--Local tea producers and officials lifted glasses to celebrate the launch of Yame, the bottled high-end green tea that aims to tap into the global market. The luxury gyokuro ...

, is taking the internet by storm, not just for its price, but also for how it is grown, brewed, and experienced. It is not your regular green tea. From shaded fields to careful brewing, everything ...

Starbucks Japan launched two seasonal “Japanese New Year” beverages on December 26, 2025: the Gyokuro Matcha Frappuccino and the Teavana Gyokuro Matcha Latte Both drinks feature premium-grade Gyokuro, ...

The price tag of this luxury green tea is enough to make one choke on his ayataka. At a whopping 27,000 yen (S$275) for a 500ml bottle, gyokuro tea produced in Yame – a city in Japan’s Fukuoka ...

On Tuesday, July 22, 2025, Häagen-Dazs' Gyokuro will be released. This ice cream is characterized by its ability to directly experience the flavor and aroma of tea, as it uses gyokuro extract ...

Those keen on matcha should try her twin sister gyokuro. Matcha—the shade-grown, powdered green tea that has played a central role in the Japanese tea ceremony for centuries—is seemingly everywhere.