'Sound Mind, Sound Body' is a mission statement that ASICS is truly living up to. That ethos revolves around the brand’s prerogative to help enable people to become happier, healthier and improve ...

As our 2025 Footwear Brand of the Year, we spoke with ASICS about how it balances collaboration, comfort, and continuity. This story is a complementary profile to the 2025 Hypebeast100, our annual ...

So what’s a STRUCTURED ASIC? A Structured ASIC is a type of integrated circuit that contains blocks of logic, called "tiles." These tiles reside in the die ready to be connected in a customizable ...

Jason Harris serves on the legal committee of the Australian Institute of Company Directors, the policy committee of the Governance Institute of Australia and serves on the business law section of the ...

WTR drops by the exhibition stand of sports brand ASICS to find out why it is exhibiting, how it is being received by attendees, and why more brand owners should consider such an approach. Register ...

Three years ago, Mumbai-based 50-year-old Neena D'Souza, a regular marathoner, wandered into an ASICS store out of curiosity. Running two hours a day, she went through four pairs of shoes a year. That ...