STOCKHOLM (AFP) - The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills.

Toymaker will not renew current multimillion pound deal, that sees Shell-branded Lego sets sold at petrol stations, following a viral video against Arctic drilling by the green group. Lego will not ...

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The world's largest toy maker Lego is ending a deal with oil giant Shell after bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills. A Greenpeace activist dressed as a ...

This post has been updated to include new comment from Shell and added detail on the company's work in the Arctic. Over the last half-century, children have been building and playing with toy tanker ...

The world's largest toymaker Lego said on Thursday it was ending a deal with oil giant Shell, bowing to pressure from a Greenpeace campaign linking Lego toys to Arctic oil spills. Announcing the ...

Lego urged to ‘block Shell’ amidst Arctic drilling concerns Lego has become the latest global corporation to be rapped by Greenpeace as the environmental group is today (1 July) launching a global ...

A new ad by environmental group Greenpeace takes aim at Lego’s partnership with Shell by using the brand’s toys against itself. Called “LEGO: Everything is NOT awesome”, the two-minute video shows ...