Points Choice will give guests greater flexibility and control over how their loyalty is rewarded across RCI, Celebrity and ...

When gamified loyalty programs are combined with a phygital approach, customer engagement reaches a new level — the brand ...

A lined-up collection of payment or loyalty cards - Irik Bik/Shutterstock You probably like saving money at the supermarket, right? Of course you do; everyone does. These days, though, it can feel as ...

Carnival Cruise Line just made big changes to its loyalty program, moving from lifetime status to just two years. Carnival Cruise Line, part of the Carnival Corporation family of cruise brands, is ...

Pro loyalty members now earn the same points toward MyLowe's Money and get access to Member Only Deals as Homeowner loyalty members PLUS added perks Redesigned specifically for the small-to-mid-sized ...

Heightened expectations backfire. Loyalty members expect better service and react more strongly when brands fall short. Unmet expectations can harm brand equity. Perks can backfire. Loyalty rewards ...

Loyalty programs make that possible. They empower loyalty marketers to build meaningful relationships, gather rich insights ...

Hotel loyalty programs sell us the world. It's hard not to conjure dreams of waltzing through five-star lobbies to be welcomed (ahead of everyone else, of course) to an upgraded suite, a bottle of ...